If you’re not generating clients, then your marketing is failing you.
Here’s 3 ways you’ve got your marketing all wrong:
1) Your target market doesn’t understand the benefit you bring.
Solution: Be very clear on what you do and the outcome your client can expect.
Example: I help clients lose 10 pounds in 30 days by creating an individualized diet and exercise plan.
2) Your messaging is all about you:
Solution: Hate to burst your bubble, but nobody cares about you. If you use “I” more than “You”, you’re doomed. Talk about the benefits to the client.
Example: Are you struggling to lose those last 10 pounds? Have you tried Adkins, SlimFast, Iron Tribe, CrossFit and nothing seemed to work? There is a solution, but it’s not one you’ll find in any big-name franchise.
3) You’re not being real and authentic:
Solution: People’s BS meters are at all time highs. The days of the “perfect” guru are over. People want a coach that they can relate to and is authentic and real.
Example: I struggled for years with my weight. At times, I didn’t even want to leave the house because I thought people were staring and laughing. I still struggle. I still want that midnight snack. That extra scoop of ice cream. That real Coke in the glass bottle.
1) Be very clear on the benefit you provide and the outcome your client can expect.
2) Make your messaging about them – not about you.
3) Just be real. Don’t try and be someone or something you’re not.
Michael Kittinger helps coaches, consultants and other entrepreneurs build a life of freedom by growing and scaling successful programs. Michael assists with strategy, offer creation, and how to use free and paid methods to grow your business. Michael has spoken on stage in front of hundreds and thousands of people.