There’s More To A Sales Funnel Than Just The “Funnel”

There’s More To A Sales Funnel Than Just The “Funnel”

By Michael Kittinger | Sales & Marketing

Jul 08
Sales Funnel

Don’t get me wrong… I love having a sales funnel as part of my business.

Anytime you can systematically increase your Average Cart Value (ACV)…

AND LifeTime Value (LTV) of your client, that’s a good day.

Sales funnels help you do that.

However…

It’s about more than just the funnels.

Don’t get me wrong, funnels are AMAZING!

Funnels can almost instantly change your business and your life.

However, if all you do is hire a funnel builder and they only build the pages…

You’re going to be VERY disappointed in the results.

Why?

You cannot look at the design of a funnel in a silo.

If you want a funnel that converts and makes you money…

You need to understand your client’s pain points

You need to be able to articulate those pain points into copy that converts…

You need to know the irresistible offers that will get someone to take out their wallet and pay you…

You need to have mapped out the entire customer’s journey through your value ladder…

Where they are coming from…

And where they are going next.

You need to have strategy, research, offer and copy figured out BEFORE the funnel.

Yes, there will need to be some split-testing and tweaks after the funnel is built…

But you don’t start with the funnel.

If you pay someone $500 to build a “pretty” funnel but you don’t have these other things figured out first…

The results will disappoint you.

Find someone who can help you with strategy, research, copy, offer AND funnels…

And you’ll save time AND money…

And actually see RESULTS.

If you’re looking for assistance on strategy, offer, message AND FUNNEL for your coaching program, go to:
https://MichaelKittinger.com/StrategyCall

If you’re looking for additional resources, visit https://MichaelKittinger.com/Resources

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About the Author

Michael Kittinger helps coaches, consultants and other entrepreneurs build a life of freedom by growing and scaling successful programs. Michael assists with strategy, offer creation, and how to use free and paid methods to grow your business. Michael has spoken on stage in front of hundreds and thousands of people.